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Creator Economy, AI & Emerging Tech Diverge Legal Creator Economy, AI & Emerging Tech Diverge Legal

Muse Image: Why Meta’s new AI feature only lasted 72 hours

Meta’s launch of Muse Image, an AI image generator built into Instagram, WhatsApp, and the Meta AI app, triggered swift backlash from talent agencies, unions, and privacy advocates, prompting suspension after only three days on the market. But the original opt-out design still shows why creators’ consent was not respected.

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AI & Emerging Tech Marli Kicz (B.A, LL.B, LL.M) AI & Emerging Tech Marli Kicz (B.A, LL.B, LL.M)

Why Canada’s AI law never passed…and what will replace it?

Canada’s first serious attempt at federal AI legislation never became law. The Artificial Intelligence and Data Act, or AIDA, was introduced in 2022 as part of Bill C-27, the Digital Charter Implementation Act, 2022, but it died before it could complete the legislative process. Ahead of Ottawa’s newly introduced Bill C-34, this article breaks the substance of the failed legislation, and why Canada still has no standalone binding AI framework in 2026.

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Creator Economy Marli Kicz (B.A, LL.B, LL.M) Creator Economy Marli Kicz (B.A, LL.B, LL.M)

Ontario's STAR Act: What Performers, Creators & Talent Agencies Need to Know

The Ontario Government has tabled Bill 105, which includes a new Strengthening Talent Agency Regulation (STAR) Act, which is set to introduce real guardrails around how talent agencies handle performers’ money. The Bill calls caps on talent agency commissions and stronger pay protections for performers, but that only solves half the problem.

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Business & Corporate, Trademarks & IP Diverge Legal Business & Corporate, Trademarks & IP Diverge Legal

Beyond the $1 Billion Headline: How Disney Turned Its IP into an AI Equity Play

OpenAI is not paying Disney in cash for those character rights. Instead, Disney is being compensated entirely in stock warrants—options to buy more equity in OpenAI at today’s valuation—on top of its already announced $1 billion equity investment. This isn’t just a licensing deal. It is a bet that generative AI will be so valuable that trading immediate IP revenue for upside in the AI company itself is worth the risk. For creators, this shift has profound implications.

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Creator Economy, AI & Emerging Tech Diverge Legal Creator Economy, AI & Emerging Tech Diverge Legal

Disney-OpenAI Deal Impact on the Creator Economy: Usage Rights & AI Training

Disney’s latest moves with OpenAI and Google didn’t just shake up Hollywood—they quietly reset the baseline for what creators should be asking for in every contract in 2026. This article is your quick 3-step reference guide (with practical tips) that you can keep beside you when you mark up a deal, or share with your clients to help them negotiate fair deals. Bonus: check out the 3 Step Checklist for Your Next Brand Deal at the end!

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Entertainment & Media, Business & Corporate Diverge Legal Entertainment & Media, Business & Corporate Diverge Legal

The $82.7 Billion Question – Should the Netflix-Warner Bros. Deal Be Blocked? (Part I)

The Netflix acquisition of Warner Bros.'s film and TV studios, including HBO and HBO Max, for an estimated $82.7 billion is not merely a corporate transaction; it's a structural shift that concentrates unprecedented power and IP under one roof. This deal eliminates a major buyer for new content, leading to market consolidation that directly impacts every creator's ability to negotiate favourable terms, compensation, and ownership. The size of this transaction immediately triggered intense scrutiny under anti-trust and competition law globally, with major…

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AI & Emerging Tech Diverge Legal AI & Emerging Tech Diverge Legal

AI, Privacy Law and Creators: What Changes in 2025?

The conversation around artificial intelligence and data privacy is no longer just for tech giants and policymakers. It directly impacts your content, your contracts, and the long-term security of your creative business. With major federal legislation like Bill C-27 being paused and provinces like Quebec forging ahead with stringent new rules, understanding this maze is critical. Let's break down what’s happening and what it means for Canadian content creators.

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About Diverge Digital

Diverge Legal supports creators, founders, digital brands, and tech-forward businesses with practical advice on contracts, IP, business setup, brand deals, and strategic commercial issues. This blog extends that same approach: clear, current, and grounded in the realities of building online.

Whether you are reviewing a sponsorship agreement, protecting a trademark, navigating AI-related risk, or growing a business online, our goal is to help you spot issues early and approach decisions more strategically.

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