We proudly offer sponsorship, endorsement, and brand deal representation services for social media influencers, content creators, celebrities, athletes, and public personalities.

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Social media influencers must comply with advertising rules and regulations, including disclosure obligations for sponsored content or paid promotions. Failure to do so can lead to complaints, financial penalties, reputational damage, and lawsuits. Advertising standards set by regulatory bodies, including the Association of Canadian Advertisers (ACA) and the Canadian Marketing Association (CMA), along with the Canadian Code of Advertising Standards and the respective internal policies and guidelines set by the brands you partner with, must be followed.

Creators should be aware of promoting higher-risk product categories where additional laws and regulations apply. For example, alcohol, gambling, sportsbooks, medical, financial investments, and other regulated industries.

When promoting contests and giveaways, there are specific legal considerations and regulations in place to protect the participants. These special advertisements attract a higher level of scrutiny from social platforms and market regulators alike which, in some cases, could lead to criminal charges against the creator these laws or regulations are not followed correctly.

The evolving regulatory framework of social media and digital marketing requires an expert legal purview, which Diverge Legal offers.

In the fast-paced world of digital marketing, creators are often invited to promote products or services in exchange for commissions, discount codes, or affiliate links. While these arrangements can be lucrative, they also raise important legal and business considerations.

Diverge helps creators review and negotiate affiliate and ambassador agreements, set clear boundaries around deliverables and compensation, and ensure their rights are protected. With our guidance, creators can build sustainable brand relationships while avoiding common pitfalls and legal grey areas.

Take advantage of our professionally designed and ‘on-brand’ value proposition portfolio showcasing objective engagement analytics and performance metrics to promote creator services to prospective brand partners.

Diverge offers formula-based rate appraisals based on your performance metrics to determine justifiable rates for your brand collabs so you can be confident that your services are competitively priced. This comes with our own formula ‘cheat sheet’ to break down the rationale behind your rates so you always have a reference document on hand.

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As a creator, your likeness is your most valuable asset. When your business depends on your personal brand, it’s essential to protect it. In the AI era, your name, image, and likeness have never been more vulnerable to threats like voice cloning, synthetic production, and deepfakes.

Failing to proactively safeguard your image rights against these emerging threats can have severe consequences, including reputational harm, loss of followers, termination of brand partnerships, legal disputes, and financial liability.

Diverge leverages existing legal tools help creators and influencers manage these risks, and proactively implements likeness and IP protections into your contracts to prevent AI misuse that could damage your reputation.