Social platforms give creators reach, but they also control the rules, licenses, and AI features that can reshape who benefits from public content and creator likeness.

The creator economy is the ecosystem of people who build an audience online and turn attention, trust, and content into value.

Toronto and Vancouver are gearing up for FIFA this summer, and businesses will be looking for ways to capitalize on the event, but not without risk.

Ontario’s new Bill 105 includes the Strengthening Talent Agency Regulation (STAR) Act introducing real guardrails around how talent agencies handle performers’ money and commissions – but that only solves half the problem.

If you’re negotiating a brand deal, sponsorship, or paid content partnership in 2026, you can’t assume the old rules of the Creator Economy still apply.

Disney’s latest moves with OpenAI and Google quietly reset the baseline for what creators should be asking for in every contract in 2026.

You brought your unique characters, your creative vision, and your audience to a brand event. You created the content but it’s the brand event and you’re promoting their products. So who own sponsored post?

In Part 3 of this series, we take a deep dive into the critical clauses that often leave creators exposed and equip you with essential knowledge.

Whether you’re an artist licensing your work, a content creator negotiating brand deals, or a small business leveraging social media for growth, legal protection is no longer a luxury—it’s a necessity.

When it comes to content creation, these are the biggest legal challenges my clients face, which span across a range of issues related to intellectual property, regulatory compliance, and the ever-evolving digital landscape.

Watch out for these red flags on your next brand deal

In the dynamic world of social media influencing, the roles of lawyers and agents are more intertwined than ever before. Understanding the difference in these roles is crucial for safeguarding your rights.