Next-Gen Legal Solutions
We help innovators future-proof their business – and their vision.
Get the legal edge you
need
Innovative legal built for creators, influencers, ambitious professionals, entrepreneurs, startups, and small businesses.
✔ Negotiate fair brand deals
✔ Execute strategic contracts
✔ Safeguard your IP
✔ Build your business right
Protect Your Business.
Own Your Deals. On Your Terms.
Revolutionizing Legal Solutions
Revolutionizing Legal Solutions
Why Diverge?
Because boutique is better.
Just ask our clients…
I seriously can't recommend Marli enough
"As a content creator running across multiple platforms, finding someone who genuinely gets it is rare, and Marli totally does! It's such a relief knowing she's always got my back. She breaks down all my contracts for me so I actually understand what I'm signing, and teaches me how to protect myself, just in case. She's constantly pushing for my value on brand deals, making sure I get paid what my art is worth and that I'm not getting played. Plus, she's super nice and genuinely easy to work with. If you're a social media influencer or creator, I seriously can't recommend Marli enough!"
Mattea Carson
@75vibes_ | @matteacarsonAbove and beyond what I expected
"Marli is clearly very passionate and thorough. She goes above and beyond what I expected of her, and she is fully transparent. I’m confident that I have an individual on my side who is looking out for my best interests, but also explains the process through to me to make sure I have all the information needed to make informed decisions. Never any pressure to do a deal, and she genuinely only wants me to pursue deals that are worth it for me. It’s clear she knows that some content creators are being taken advantage of, and she is looking out for them to ensure that they get their value."
Pavel Barber
@heybarberDelivering results time and time again
"Marli is clearly very passionate and thorough. She goes above and beyond what I expected of her, and she is fully transparent. I’m confident that I have an individual on my side who is looking out for my best interests, but also explains the process through to me to make sure I have all the information needed to make informed decisions. Never any pressure to do a deal, and she genuinely only wants me to pursue deals that are worth it for me. It’s clear she knows that some content creators are being taken advantage of, and she is looking out for them to ensure that they get their value."
Tom Stewart
@tomjstewartShe has given me my time back
"Hiring Marli was an investment I should have made in my business years ago. Having a media kit and rate card based on my analytics has given me the confidence to quote customers appropriately. I would recommend to anyone in the arts space that’s trying to monetize their skills to have Marli negotiate on their behalf. Marli is able to successfully communicate my value as an artist and, more importantly, she has given me my time back."
Marc-Anthony Sinagoga
@notmarcanthonyAccessible and empowering
"My practice used Marli’s services for professional contract negotiations. The experience was comfortable and effective thanks to Marli’s legal knowledge combined with her warm and compassionate demeanour. Marli’s ability to advocate for my needs while educating me on the process made it feel accessible and empowering."
Allison H.
@fernwell.caExtremely knowledgeable and easy to work with
"Marli helped set up my new business. She was extremely knowledgeable and easy to work with. She walked me through the incorporation process for my new company and educated me on the importance of personal liability protection. She also aided in setting up my social media packages to present to brands. Overall, Marli is a great person who really cares about her craft. I highly recommend working with her."
Coach Chippy
@coach.chippyProfessional and dedicated
"Marli was professional and dedicated. Her legal expertise was particularly helpful when explaining the options available to protect our business' interests while ensuring that we were in compliance with all applicable regulations and contractual obligations."
Sarah & Rachael
Founders, Plan AIt was a pleasure working with her
"Marli was great to work with and it was a pleasure working with her to put together my rates. She was very thorough in her research and explained all of the deliverables to me. I would highly recommend her services!"
Matt S.
@mixology_mattHiring her was a pivotal point in my career
"I highly recommend Marli to any creator or business seeking a skilled and knowledgeable legal rep. Marli is extremely smart and hardworking, and hiring her was a pivotal point in my career. Marli's ability to quickly understand my brand and business, explain complicated legal concepts to me in simple terms, and develop a strategy tailored to my business that aligned with my professional goals was invaluable."
Austen Alexander
@austenalexanderHer legal advice was clear and concise
"Marli recently drafted a contract for me to use in my daily business ops with clients. The contract was exceptionally well-drafted, and her legal advice was clear and concise. Her guidance and information were very beneficial to my business. I would definitely recommend Marli and would hire her again for any future legal needs my business may have."
Rob Mens
@robmensrealtyDIVERGE
TALENT
Secure Fair Deals. Every Time.
Diverge helps influencers and digital creators protect their rights and close better deals.
Exclusive brand deal representation for content creators and influencers making waves in the creator economy.
Full-service talent representation and transaction management with no commitment, no upfront payment, and no stress.
We understand the importance of creating quality content without the admin weighing you down. Diverge handles the fine print so you can focus on perfecting your craft and partnering with your dream brands.
proudly represented clients in brand deals with
Discover what Diverge can do for you
Make sure your rights are protected. Don't sign until we read the fine print.
Review My ContractSecure your creative assets. Copyrights and trademarks for your brand.
Protect My IPNegotiate higher rates and better terms for your social media brand partnerships.
Negotiate My DealFrom formation and governance to exansion and dissolution. Make your business legit.
Start UpNavigate the digital world. Legal counsel for software and app development, LLMs, and AI regulation.
Stay AheadClient Industries
experience.
passion.
Diverge knows that passion fuels success.
As technology and the arts evolve together, it is crucial for innovators to partner with experienced professionals that understand the fast-changing digital market and its regulations, but who also deeply value the unique work they do.
innovation.
Lawyer
Meet your
Marli Kicz is a business, entertainment, and intellectual property lawyer helping digital creators and entrepreneurs protect their work and run their businesses on their own terms.
She empowers clients to tackle the legal challenges of the global innovation economy with confidence.
Not sure what you need?
FAQs
What type of clients does Diverge Legal work with?
1
Diverge Legal is built for creators, founders, digital brands, and innovation‑driven businesses that live online—people dealing with contracts, IP, brand deals, tech, and scaling businesses.
What kind of legal services does Diverge Legal offer?
2
Diverge focuses on the core legal needs of creators, entrepreneurs and tech innovators, such as contract drafting and negotiation, intellectual property protection, business setup, brand deals, and strategic commercial advice.
How can a lawyer actually help with AI, Instagram, and fast‑changing platforms?
3
By translating platform terms and evolving AI/privacy rules into clear advice on what you can agree to, how to protect your content, and how to structure AI‑related deals safely.
Can Diverge Legal work with me if I’m not in Ontario?
4
Diverge can help with Canadian‑law issues (like Canadian trademarks, Canadian‑law contracts, Ontario corporations) and often collaborates with local counsel for foreign‑law questions.
What's the first step to working with Diverge Legal?
5
Getting started is easy! Just fill out our contact form or book an intro call. We’ll connect briefly to understand your needs, determine if we're the right fit to help, and outline the next steps, including potential costs.
Get in touch
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