Traditional law wasn’t built for creators.
So we changed that.
Diverge Legal is a modern virtual law firm empowering today’s innovators.
Our approach
Streamlined, simple and seamless.
Step 3Direct and efficient support.
We handle the drafting, negotiation, filings, or correspondence, but you'll always be in control. You’ll stay updated on progress, have access to your files through a secure client portal, and be able to reach us by email or video call whenever key decisions need to be made.Step 4Support that scales with you.
We deliver clean, final versions of your contracts, registrations, policies, or deals — plus any notes you need to understand what you signed, filed, or how your matter progressed. You can always reach out with new questions later.
Step 2Tailored legal strategy.
If it’s a fit, setting out the scope, timeline, fees, and key milestones, so you know exactly what to expect. Once onboarding is complete, we'll dig deeper into your goals, assess risk, and start strategizing next steps for your new deal, product, or business move. Step 1Start with a conversation.
Fill out our contact form to book a short, no‑obligation call to discuss your needs — whether it’s a contract review, IP protection, brand deal, or business setup. We'll learn about your situation, confirm fit, and outline estimated costs. No pressure, just clarity.Comprehensive Client Support
We believe in building long-lasting partnerships, and your success is our ultimate priority.
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Legal
Practical advice to help you navigate the complexities of the legal landscape and protect your brand.
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Commercial
Dedicated support to address your unique business needs and offer strategic commercial solutions.
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Entrepreneurial
Professional guidance to empower high-performing entrepreneurs to take their venture to the next level.
Transparent Pricing
Our flexible billing approach makes high-quality legal support more accessible, transparent, and easier to plan for.
Diverge Legal offers a mix of monthly plans, flat fees and hourly rates.
Send us a message to learn more.
Meet your
Lawyer
Marli Kicz is a business, entertainment, and IP lawyer and founder of Diverge Legal.
Negotiated six-figure deals for creators and businesses
Secured trademarks and IP protections for 40+ brands
Protected creators from hundreds of unfair contracts
Dual-qualified lawyer with several years of global legal experience in Big Law
Trusted by influencers, founders, and innovators shaping today’s digital economy
Why I Diverged
“Big law served big corporations. I built Diverge to serve creators, entrepreneurs, and innovators to level the playing field.”
As a BigLaw corporate M&A lawyer, my skills and expertise were dedicated to helping big businesses get even bigger. While training and experience I gained was robust and instrumental to my career, I saw firsthand how little that world served the founders and entrepreneurs driving today’s culture and solving tomorrow's problems. I wanted to diverge from traditional law practice into a space that celebrated creativity and innovation, and shared my passion for tech, film, comedy, music, and art.
Diverge Legal was formed to protect your vision and put you first.
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Marli brings substantial global legal experience from her career in ‘BigLaw’ working at top-ranking law firms, including Goodwin and BCLP, where she provided strategic commercial advice to major corporate clients across North American, EMEA, and UK markets.
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Bar Admissions:
Ontario
England & Wales
Professional Associations:
Intellectual Property Institute of Canada
Nuans Canada - Corporate Name and Trademark Reports (ISED)
Toronto Lawyers Association (TLA)
Canadian Bar Association (Ontario Branch)
Entertainment, Media and Communications Law
Information Technology and Intellectual Property Law
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New York University – Social Media Marketing and Digital Consumerism Analytics (SPS Certificate)
Master of Laws (LL.M.) – International Legal Practice (Distinction)
Legal Practice Course (LPC) – Law and Business (Commendation)
Bachelor of Laws (LL.B. Hons) – Law Degree
Bachelor of Arts (B.A. Hons) – Law and Justice, Philosophy
At Diverge, we handle the legal so you can focus on growing what you’ve built.
Mission
To empower creators and entrepreneurs with essential legal and business foundations so they can maximize their impact and confidently thrive in the digital marketplace.
Values
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Creativity
Celebrating your creative vision by crafting bespoke legal strategies and delivering unique solutions that protect your innovations and drive your success, empowering you to push boundaries and inspire.
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Empowerment
Equipping you with the knowledge and resources to confidently break traditional boundaries, fuel momentum, amplify your impact and realize your ambitions to bring your creative vision to life.
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Innovation
Diverging from the norm, integrating innovative tech, and embracing modern tools to navigate complexities and anticipate future trends, giving you a competitive advantage in a rapidly evolving digital landscape.
Still have questions?
I’m happy to answer them.
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Diverge Legal is built for creators, founders, digital brands, and innovation‑driven businesses that live online—people dealing with contracts, IP, brand deals, tech, and scaling businesses.
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Diverge focuses on the core legal needs of creators, entrepreneurs and tech innovators, such as contract drafting and negotiation, intellectual property protection, business setup, brand deals, and strategic commercial advice.
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By translating platform terms and evolving AI/privacy rules into clear advice on what you can agree to, how to protect your content, and how to structure AI‑related deals safely.
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Diverge can help with Canadian‑law issues and frequently collaborates with local counsel in other jurisdictions to answer foreign‑law questions.
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Getting started is easy. Just fill out our contact form or book an intro call. We’ll connect briefly to understand your needs, determine if we're the right fit to help, and outline the next steps, including potential costs.
If anything isn't covered here or you'd like personalized guidance, feel free to reach out.