COUNSEL FOR THE CREATOR ECONOMY
Creators used to rely on traditional talent agents to get them a deal or gig, but the the industry’s changing.
Today’s most successful creators creators are moving to boutique legal firms to protect what they’ve already built. Diverge handles the legal complexities of your brand sponsorships, content licensing, contract negotiation, and IP protection – so you can focus on creating.
★ ★ ★ ★ ★
“Marli is clearly very passionate and thorough. She goes above and beyond what I expected of her, and she is fully transparent. I’m confident that I have an individual on my side who is looking out for my best interests, but also explains the process through to me to make sure I have all the information needed to make informed decisions. Never any pressure to do a deal, and she genuinely only wants me to pursue deals that are worth it for me.
It’s clear she knows that some content creators are being taken advantage of, and she is looking out for them to ensure that they get their value.”
PAVEL BARBER
Capture. Capitalize. Create.
We’ve got the legal.
proudly represented clients in brand deals with
A new type of representation is here.
The rise of digital content and its widespread consumption has opened the door to new opportunities, challenges, and legal complexities. As social media and digital platforms continue to reshape communication and collaboration, the law has evolved to keep pace with these changes.
At Diverge, we understand the unique legal landscape of the creator economy.
Our legal expertise and practical guidance ensures that influencers, creators, actors and artists protect their rights and seize big opportunities.
It’s time to lawyer up:
Everything you need to know about The Diverge Advantage. Understand your agreements. Protect your IP. Build your career. Own your future.
Free Resource
★ ★ ★ ★ ★
“As a content creator running across multiple platforms, finding someone who genuinely gets it is rare, and Marli totally does! It's such a relief knowing she's always got my back. She breaks down all my contracts for me so I actually understand what I'm signing, and teaches me how to protect myself, just in case.
She's constantly pushing for my value on brand deals, making sure I get paid what my art is worth and that I'm not getting played. Plus, she's super nice and genuinely easy to work with.
If you're a social media influencer or creator I seriously I can't recommend Marli enough!”
MATTEA CARSON
@matteacarson / @75vibes_
THE DIVERGE ADVANTAGE
Agent Liability
Fiduciary Duty
Having managed $2BN+ corporate transactions in London and New York, Diverge lawyer, Marli Kicz, has the experience and firepower to take on the corporate legal teams that brands deploy against independent creators.
Diverge is all about proactive IP protection to shield creators from unauthorized exploitation.
Diverge has worked with numerous brands, agencies, and platforms, and represented clients on hundreds of brand deals and talent contracts.
In today’s market, you need a strategic partner you can trust. We bring deep industry knowledge, we understand the value you bring, and we negotiate hard to get you the best deal possible.
Unlike lawyers, traditional agents have no a legal obligation to protect you, leading to conflicts of interest where agents prioritize closing a deal quickly to hit their own quotas.
Diverge is legally and ethically bound to act exclusively in your best interest. No brand quotas, no split loyalties, and no hidden kickbacks.
Social media and AI laws are constantly changing. You need legal experts to navigate these new regulations, protect your content from unauthorized use. Agents aren’t lawyers.
Talent agents have no legal training. They can’t protect you because they don’t know what to look for. In 2026, it simply isn’t worth the risk.
Industry Insider
Legal Expertise
How It Works
Stop paying twice for half the protection.Diverge offers creator representation services with no commitment, no upfront payment, and no stress. Clients benefit from high-level commercial negotiation with rigorous legal oversight under one a single fee.
We know that many creators are just starting out and that a $5,000 retainer to a lawyer simply isn’t feasible when your pay is depends on your gig. We value flexible pricing so there’s no billable hours here, and you pay absolutely nothing upfront. Our fee only applies when we secure, negotiate, and close a deal for you.
Proactive legal protection ensures you aren’t tossing away 20% of your pay check to cover your talent agent’s commission, only to spend more money on legal fees afterwards cleaning up their mess.
Do it right the first time—for way less.
What You Get
NO ADMIN. FULL CONTROL.360-deal management service
on-demand legal support and commercial advice
negotiation of deal structure, deadlines, key contract provisions, pricing and payment terms
detailed explanations of your legal rights, obligations, and risk exposure
brand licensing, IP rights protection and enforcement
deliverables tracking and key date reminders
full email correspondence management
support on creative briefing calls with brand partners and call summary notes
enforcement of payment terms
post-deal client support from an experienced industry professional
Frequently Asked Questions
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Yes—brand templates favour brands on IP ownership, usage rights, exclusivity, and liability limits.
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You retain copyright unless explicitly transferred; negotiate limited licenses instead.
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Base on audience size/engagement, content scope, usage rights, exclusivity period, urgency.
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Yes, full representation: counteroffers, revisions, fee negotiation, contract closing.
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Perpetual/"all media" usage, unlimited indemnity, vague deliverables, morality clauses.
See out full list of brand deal red flags here.
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Yes, upfront and unambiguous (#ad, #sponsored, "partner") per Competition Bureau rules.
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Yes, reviewing revenue splits, term lengths, channel control, and termination rights.
Our roster of talented creators is growing. However, our commitment to providing exceptional client service means that we only have a limited number of spots open for new joiners.
We are focused on supporting creators who already have momentum and we do not currently offer our clients “brand-matching” services. Instead, we work with creators to strengthen their existing relationships with brands and navigate activation requests from new prospects.
Our time and attention is dedicated to negotiating favourable deal terms on your behalf, securing fair pay for your high-value services, and ensuring your intellectual property rights, digital assets and brand are legally protected from start to finish.
*Subject to availability and eligibility requirements.
Check out the full list of FAQs or contact us for details.More ways Diverge can help