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Disney–OpenAI: What the $1B Licensing Deal Means for Creator IP

Disney and OpenAI announced a three-year, $1 billion licensing deal that fundamentally redefines how IP holders negotiate with AI platforms. Starting in early 2026, the Sora video generation platform will host over 200 iconic characters from the Disney, Marvel, Pixar, and Star Wars universes—allowing users to create AI-generated content within a sanct…

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